Yep, this is the truth, I see it time & time again
FitPros reaching out, almost digitally 🗣 SHOUTING at me
Saying they spend £10, £50 maybe even £100 & made NO SALES
& I usually have to agree with them
Facebook Ads Don’t Work… if
You don’t know how to chase down the leads
& if you don’t know how to sell
⬇️
You see after I have had a quick chat with them, they usually say they got leads from Facebook 😉
Which means Facebook Ads DO WORK 😎
What didn’t work is the time you put into chasing down these leads & then presenting the offer & selling to that lead
Facebook Ads is what we call Interruptive Marketing 🛑
You are literally stopping a viewer in their track/scroll to view your advert
This means the type of lead you get from this style of marketing is very different to a Search Based Approach
⬇️
To conclude…
If you want to run Facebook Ads, make sure you know what the whole process looks like from
Viewer → Lead → Chasing Down → Selling
Getting a stage wrong can lead to some expensive mistakes
You got this 💪
David 🙂
