⬆️ This was something we always use to push in our consultations when it came to the nutrition element of the programme we where saying
We would would have it in our ads, in our emails, on all the posters
The reason?
We knew our target audience didn’t want to spend hours cooking & making complicated breakfast, lunches & dinners
They wants, quick, simple, tasty recipes 😋
So why am I telling you this??
Well I wanted to follow up on yesterdays blog, where we talked about why some fitness business do better with their lead gen than others
One of the big things we missed out yesterday, was the set-up & stages of the process
Remember, Facebook, Instagram, YouTube, TikTok or any sort of paid Social Media Marketing is classed as = INTERUPTIVE MARKETING
Your aim is to stop people from scrolling further & take action on the advert
Now… let’s switch back to what I was chatting about further up the post about making nutrition super simple & straight forward for our clients
This principle NEEDS to be the same when it comes to your systems & funnels
🛠 The user/prospect has just been interupted from swipping with your advert
🛠 Your advert has the goal of generating the lead
So to make sure they both work smoothly, we need to make the whole process, super straightforward & easy
Something even a 7 year old could do…
✅ Keep the ads copy simple & straight to the point
✅ Call out to the specific audience & let them know it’s for them
✅ Make the CTA (Call to Action) clear
✅ Ensure the landing page has just the single function of collecting the data
✅ Use language the prospects understands & relates too
✅ Keep the page clear, with plenty of white space
✅ Triple check the page loads on mobile
✅ Explain what happens on the ‘Thank You’ page after they have submitted their details
✅ Have a simple CTA on the ‘Thank You’ page the keeps them learning about your service
Honestly, the more complicated you make the process, the more prospects you will lose along the way
Keep it simple & you will WIN 💪
You got this 🙌
David 🙂
