𝐆𝐲𝐦 𝐔𝐩𝐝𝐚𝐭𝐞 #𝟔: 𝐎.𝐌.𝐆… 𝐖𝐞’𝐯𝐞 𝐡𝐚𝐝 𝐨𝐮𝐫 𝐁𝐞𝐬𝐭 𝐌𝐨𝐧𝐭𝐡 𝐄𝐕𝐄𝐑 🤩

First of all, I know a few have messaged to ask if they had missed these updates as there hadn’t been any for a few weeks

The answer is no

I have been spending a little less time down the gym recently, while we worked on a few new things coming out for both FitPro Lead Gen & LeadDec

Plus I have been away in both Sheffield & Dublin for events

Be sure to keep your eyes peeled for those things coming soon 💪

Moving on… In the last few weeks, at the gym we have:

✅ sorted out the automation & follow-ups for all new members starting

✅ moved away from PTMinder & joined TeamUp

✅ launched another 6-week challenge

✅ planned the Christmas & new year campaigns

Plus, the biggest one… Finished last month with the highest revenue since opening

This will be the best place to start this week’s update as although we have hit our record revenue

We are not back at our highest number of clients

1️⃣ If you go back to the last update, we talked about collecting “yearly” or “4 for 3” payments, this does make a big difference to revenue

Offering yearly commitment during their first week, then “4 for 3” in week 3, does get a few early clients across the line. Likewise offering it out to current members can add a quick boost too

A note at this point, we only offer this offer to a limited number of current clients each quarter to not take too much away from the monthly recurring pot

2️⃣ We also charge a little more these days than we did, when we had our highest clients

Currently, we charge £189 for the 6-week challenge, then either £97 for 3 a week or £117 for unlimited

⏭️ moving on…

In preparation for the new year & a big client intake in January, we are also in talks about changing up the timetable a little

Pre-C19, we ran sessions every 45 minutes, then C19 came along & we switched to starting the 45 minutes on the hour, giving staff & clients a 15-minute gap between sessions

The aim is to move into the new year by adding 1 extra session in the AM & 1 extra session in the PM, meaning we will be going back-to-back with a few sessions to allow us to fit the extra session in

This is also requiring us to consider session set-up with the warm-ups & cool downs to not rush clients out but likewise allow us to get that extra session in

Another bit thing we are also starting to implement for all new clients joining is that unlimited is only 6 sessions a week & you can only do 1 session a day

Taking this step now will allow for the extra capacity when we close in on the higher client numbers

👭 Going back to why I started documenting everything, one of the first things I outlined was working on retention

Having always been good at being able to generate leads, ensuring we were making the sales, and then keeping the clients for the long term was a big factor during the early weeks

Now, I know we are only around 7-8 weeks in since starting all this, but what the numbers are showing is that our monthly/full-time member numbers are INCREASING 📈

Especially for those who complete the 6-week challenge, this has always been one of our biggest issues, not converting enough of them onto monthly memberships

There is still a little to go on this, but the early changes are starting to show

Be sure to check back over the updates to see what changes we have made so far

💵 while hitting our highest revenue is a great thing, we are also closing in on our highest expense per month too

The bloody energy crisis is pushing prices up all over, which means looking at things we can cut back/save on, is something for us to look into this next week

🎄 We are now in November, or the Christmas season, these are the times that new member intake slows down, the worst thing you could do now is stop advertising & pushing your services

Honestly, if you stop pushing your programmes, challenges & services, you are going to struggle into the new year

What we need to be working on now, is coming up with inventive offers that keep pulling in the leads & sales into your fitness business, either for now or for the start of the new year

We have had a few back & forths as a team & finally conclude on what we are going to do this year

As we did start with the plan of offering 21 days for £21 as an easy sell, while also running December for FREE if they pay for the first 2023 6-week challenge

Since then, I have spoken with a few others, in particular, a studio up in Birmingham & we have changed our plan of attack a little, here is what we are going to do…

1️⃣ Run a 21-day for £69, that starts on December the first, everyone who enters will have a chance of winning £250, all they need to do is complete a few tasks to be entered into the draw

Current clients can also enter for a nominal fee, we are thinking £10-20

For this, we have ordered a few Christmas outfits & plan to record a few videos around Cardiff to use for our marketing campaigns to get people to sign up

We do well, with our £20 deposit set-up for our 6-week challenge directly from paid ads, therefore with a little extra on the sales page, I could see the £69 payment be completed directly from ads too

2️⃣ We are also increasing the price of the first challenge of 2023 by £20, taking it from £189 to £209

With this also running alongside our 21-day offer, we are going to offering prospects the opportunity to secure their spot on the first challenge of 2023 for just £20 or pay the full balance now & train for FREE during December

Having both of these offers should ensure we are still taking new payments during November & December

💡 Finally, I wanted to talk about something I learnt from another FitPro while over in Dublin

Something I said during my keynote was that networking & talking to others will always benefit your fitness business, even if the FitPro you are talking to is not at your business level

Anyway… something we had always done & I mentioned this a few weeks back, was that when it came to converting clients to long-term memberships, we would have a catch-up in week 5 to ensure we don’t miss anyone

Yet, as we know clients dodge these catch-up, miss your emails or times just didn’t match

Then you have to email/call them to confirm they want to move onto monthly & was it okay to charge their card on file

Something James mentioned during his keynotes was that they let new clients know during the sign-up process, that they move directly onto monthly at the end of their F.E.O

No more having to re-sell, just charging their card directly after they finish the F.E.O as a full member

This is something we have now started, beginning with the last intake that starts tomorrow

In the presentation, we mentioned that they move onto monthly at the end of the 6 weeks & the price, plus we have added it into the sign-up form in TeamUp, notifying them that if they do not wish to stay on, they will need to contact us via email to let us know

❤️ Actually, I do have one more final note for this week’s post

We have been seeing a pattern with this change in model from an evergreen approach to now starting every 3 weeks

That pattern is that the final week before the next course starts, we always go in with very low sign-ups & that the final week is a major all-out attack generating leads from all angles

Increase in Paid Ads spend, sending out a lot more email newsletters, sending out big WhatsApp broadcasts & chasing down all old clients

This last week did start with a bit of an argument in the office that this keeps happening, we have now hopefully chatted about what we need to do to have a good proportion of the new members already signed up before the final week arrives

But I also need to say Holly did extra this week to ensure we had 13 for the onboarding meeting & another 3 signed up since Thursday to start this next challenge on Monday with 16

I can also see we have 2 more coming in tomorrow, so hopefully, we might have 18 starting tomorrow 🤞

Be sure to keep an eye out for the Christmas costumes for our Christmas Ads campaign this week 🤣

You got this 💪

David 🙂