Almost 8 years ago to the day, I experienced a near “business” breakdown!
Yet, about 2 months prior to that infamous day, I didn’t have a care in the world.
I had the highest number of clients ever at the time, and I was earning the most money I had ever earned.
Clients were getting results, and you could tell summer was on the way.
Life was GREAT 🤩
Fast-forward almost 2 months from that point, and I found myself in despair, literally fighting to have enough money to pay the bills 😫
So, what changed?
Football is the perfect example of what happened…
Your team just scored a goal, everyone is cheering, feeling fantastic.
But, as the saying goes:
“You’re at your most vulnerable when you score.”
This is exactly what happened.
Now, with the most clients and highest income, I thought, “Why do I need to keep marketing, right?” 🤷♂️
And that was the biggest mistake I ever made… I stopped marketing.
I turned off all the ads, became sloppy with social media posts, and my daily emails went out the window.
During the first week, nothing changed, except a client handed in their notice.
In the second week, wow! It felt great not having to chase or sell 😎
But in the third week, three people handed in their notice as the Summer Holidays were just a week away and they had a lot going on.
By the fourth week, another person left because they were moving away.
So, in the span of a month, five clients had left for various reasons, no new sales were being made, and I had no leads in the pipeline.
Yet, no alarm bells had started to ring.
By the end of the second month, a total of eight clients had left…
I went from 25 clients paying me £150 per month to just 17.
With no new clients in the pipeline, a stagnant social media account, a dormant email list, and the summer holidays in full swing.
F🤬🤬K!
It could have been worse. Imagine if I had a staff member quit and take a bunch of clients with them.
Or if a competitor had moved into town and launched a massive promotional campaign.
I had to get back to marketing, and fast 💨
And as they say, the rest is history 💪
I opened my first studio, hired a team to run it, while also growing the marketing agency.
Finally, I sold the studio a few months back.
And ever since that day almost 8 years ago, I have never stopped marketing 👊
Ready to chat about all things Marketing, Lead Gen, Automations, and Systems? Then head over to this link —>> https://go.fitproleadgen.com/chatwithus
You got this 💪
David 🙂
