I was once toldโฆ ๐ฃ๏ธ if you want to get better at sales & marketing, study everything
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And from that point, I watch & study everyone ๐
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No matter the situation, I try to learn & apply it to what we do ๐ช
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So here are 2 things Iโve learnt from a taxi driver ๐
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And the salesmen at the bazaar ๐๏ธ
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Letโs start with the taxi ๐
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No matter the currency ๐ด ๐ต ๐ท
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The taxi guy will take you to where you want to go
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And this is huge for fitness businesses, especially with your front-end offer
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When prospects are on the fence about joining, we need to make it as easy for them to pay as possible
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Donโt make it complicated for them to pay
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Accept cash, card, PayPal & BNPL
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Once they’re in, they are in
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Then you can push them to what you need them to do
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But at the start, make it super easy!
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Next, we have the bazaar ๐๏ธ
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Itโs the place to go for fakes/replicas
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This place is full of 100s of shops all offering the same items
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Which means you need to stand out
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Most have people outside the store, tempting you in with
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๐ฃ๏ธ first customer of the day, special deal
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Or
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๐ฃ๏ธ Iโll do you a good price
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While others have interesting storefronts & shop layouts to bring you in
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Likewise, in our fitness business, if you just expect new leads to walk in without lifting a finger, then you’re in trouble
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We need to be out there, pushing ads, your website & email lists, asking for referrals & building your network
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If youโre ready to stand out from the crowd, have leads land in your inbox each day, with your very own marketing campaign
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Then letโs chat about our Done for You Ads Management service ๐
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You got this ๐ช
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David ๐