When running paid ads, especially on META, there are a few key numbers you need to track ๐ช
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1๏ธโฃ Cost per lead is generally the number we want to look at
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This is the amount it costs you to generate a contact’s details
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2๏ธโฃ The second, and possibly more important than the cost per lead, is the cost per sale
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This is the amount of money you have spent to generate a sale
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These two are the big numbers most people will shout about
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But thereโs one key number that reveals so much more about the ad
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This is one of the key numbers we analyse for our clients to know if the ad is going to perform well
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This number quickly tells us if the prospects seeing the advert actually like the advert, which meansโฆ
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Do they like:
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โค๏ธ the offer
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โค๏ธ the creative
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โค๏ธ the copy
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If this key metric is high, it means the audience does not like one of the three
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This will then push your cost per lead up and, in turn, push your cost per sale up
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Now, before I reveal this very unique metric
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I wanted to mention that if you need daily leads, leads that want to be booked in and sold to
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With a world-class team supporting you, setting it all up, and running it for you, then youโll want to chat about our brand new: FitPro Growth System
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Book a call with Ella here to chat about it โ>> https://go.fitproleadgen.com/chatwithusd
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Anywayโฆ this key metric you need to track is the
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3๏ธโฃ Cost per click
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If the cost per click is high, like more than ยฃ1.50
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It shows you that the audience you are targeting does not like one of the three things
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Pushing up the cost of everything else
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And as a bonus point on thisโฆ
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If your cost per click is LOW, but your cost per lead is HIGH
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Then this shows you that your landing page needs work ๐
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To learn more about our brand new FitPro Growth System, book a call here โ>> https://go.fitproleadgen.com/chatwithusd
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Or if you have any specific Qs, just hit reply
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You got this ๐ช
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David ๐