I was chatting with Coach Marv after the 6am session this morning about
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Building up an online fitness business
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He was talking about wanting to bring in a few extra clients to build on what he already has
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& although I donโt specialize in online, here are a few things I mentioned to him to focus onโฆ
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1๏ธโฃ Price correctly & not at mates’ rates!
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Pricing is always tricky to get right, but you DO NOT wantโฆ
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To be pricing at mates’ rates, whether youโre in person or online
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I could write a huge article on pricing, but to keep it simple
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The price needs to include a few elements:
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๐ฐ Itโs actually worth your time
๐ฐ Itโs not just dispensable money that means nothing
๐ฐ You can actually sell it
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2๏ธโฃ Finding clientsโฆ
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I might be completely biased on this one ๐ but this is the easiest part
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Knowing your audience & offer, then turning up where they hang out, will get you new clients
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So a simple example for a CrossFit coach, who doesnโt want to spend on ads:
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๐ฐ A programme or service that helps them reach, achieve, or reduce their time
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Really think about what their frustrations are, and hit that hard
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๐ฐ Now turn up where they hang out
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Head over to Instagram, find a load of CrossFit accounts & start engaging with their followers
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Find local & national comps, & engage with them
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๐ on this point, I had a wild call yesterday with a new ads client who sends out 95 new DMs a day ๐ฐ
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Results were not fantastic, so I asked if he tracked responses & tried different variations
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Doesn’t matter if itโs replies, DMs, finances, leads, or anything elseโฆ we always need to be tracking our numbers
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3๏ธโฃ Move the goalposts ๐คฃ
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As they sayโฆ money is in the long term & this is what we want
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When we had the studio, we would, every 3 months
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Ask each client to write down their target for the next 3 months
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Keeping them accountable, moving the goalposts, getting them refocused
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& of courseโฆ still paying ๐ฐ
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Ready to get your business in gear & our frameworks in place to get you growing FAST, with our done for you ads management?
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Then letโs chat โ>> https://go.fitproleadgen.com/chatwithusd
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You got this ๐ช
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David ๐