A Day of Surprises: From Black Friday Prep to A-List Celebs 🎥🔥

Today… ZERO of my own to-do list got done 🫣​Yet, today was also a super EPIC day 💪​I spent the whole day on Zoom chatting with a bunch of awesome clients 👇​✅ Me & Sam kicked off the day, discussing & setting up the Black Friday campaign for one of the UK’s fastest-growing franchises​Yes, we […]

The Crazy Story About Getting Our First Studio 🤣

After giving up on running the bootcamp up in North Wales​We decided to move down to Southampton where Holly is from​On our first day, I found a studio to work out of & after just a few weeks, I was full 💪​But that itch was there to find my own place​As great as it was […]

Financial Forecasting for a Mega 2025: Why You Can’t Ignore This Training!

This week in the Incubator​We dove into a topic that can transform your fitness business in 2025 🔥​Financial forecasting and planning 💷​I know 🫣 financial forecasting may not be the most exciting task​But it’s crucial…​It’s the difference between struggling with cash flow & confidently investing in growth,​Knowing when to save & when to spend​This week’s […]

Your Staff Onboarding Process…

Getting new staff up to speed​Coaching the way you do​& delivering at your high standards​Is hard 😢​It might be why you have churn in your staffing​Which then causes issues for your clients & leaves you pulling your hair out​But here’s the thing, if you COACH your staff from the start​Your life becomes so much easier […]

Your Summit Invitation

The FitPro Winter Summit is only a few weeks away now & questions about the day are coming in 💪​So to keep it super simple, I wanted to give you all the info in this email 🙌​😎 What is the FitPro Summit?​It’s an action-packed day of guest speakers, learning, networking, food & awesome FitPros​Plus, you’ll […]

Struggling to Boost Evening Attendance & Sales? 🧐

This week’s Incubator training was a request from one of the clients 💪​It was all about how to boost attendance & sell prospects on evening sessions​We explored key strategies to fill those quieter evening slots and boost attendance​From targeted ads that call out professionals & parents​To unique offers & themed evening sessions​We looked at easy […]

A Pigeon Flew Into The Gym 🫣

Holly had planned a glamping trip about 20 minutes down the road from the house​I was leaving a little later to drive down to meet her there​When halfway down the road, I received the craziest phone call​🗣️ “Dave, you need to drive back down to the gym & help ‘coach’ get a pigeon out of […]

How To Run META Ads To Groups on Facebook

There are tons of groups on Facebook with your target audience just waiting to learn about you​A simple search on Facebook & you’ll see loads of local groups in your area​Yet, most of these groups don’t allow you to post links or sell in them 👎​So today, I wanted to give you a simple way […]

🔥 2 FINAL SPACES LEFT FOR BRAND PARTNERS AT FITPRO SUMMIT! 🔥

We’re always on the lookout to expand our network and collaborate with businesses that share our audience 🙌 In November, we’re hosting our exclusive FitPro Summit at Birmingham City Stadium, bringing together over 100 gym owners & fitness professionals from all over the UK & Ireland for a full day of learning and networking with […]