Predicting Long Term Client Retention 💰

Keeping clients for the long term is what is going to make the money in your fitness business​So if you’re struggling with retention now, there is probably one simple reason for it​When we entered Universal the other week, they had a clear plan to maximise US for what THEY need​They need us to spend more, […]

So, So, So Frustrated 😣

If you decide you want to help people grow their fitness business…​Then please actually teach them the foundations of building a solid business​& stop preying on struggling FitPros, rinsing them for thousands & delivering absolute drivel​Had a few calls the last few days & it blows my mind how much some people charge, yet deliver… […]

If I Was To Open A Gym Again…

A question I frequently get asked​So here goes, 5️⃣ things I would do if I was to open again 💪​1️⃣ Work Out The Rough Total Business Costs​As nothing else can really be fully understood if I don’t know my potential business costs​This will include my own personal take-home & expected business profits​Not to forget VAT […]

You CAN’T Do It All Yourself!

Growing your fitness business, making decent profits​Going on more holidays & having more time off​Requires a TEAM 👊​From lead gen, to sales, to client management & retention​You just can’t do it all yourself!​But you can’t just hire for the sake of hiring​Trust me… I’ve tried it 🫣​You need to take your time, understand the makeup […]

Increasing MRR Is Key To Profits 🔥

MRR or Monthly Recurring Revenue is how much you earn per client per month​If standard monthly memberships are all you’re offering, then you’re missing out big time on increasing your profits​McDonald’s always try to increase your order size with the: 🗣️ would you like to supersize that for only…​While Netflix tries to get you to […]

I Set Up Ads for the First Time in 2.5 Years 😆

So, to give you the full picture, I don’t usually set up or run ads anymore​The team handles all that now 💪​But today, the team was super busy with new projects​So I thought… why not jump in and lend a hand 😏​The client, SGPT studio, wanted a new 30-day kickstart challenge set up​So I built […]

Primary School Math to Increase Prices 💷

I’m guessing you know you need to increase your prices, right?​You’ve got super old clients paying peanuts 🫣​While maybe some of the new ones really need to be paying more​After all, you deliver a killer product that warrants the price increase​That was the same situation with this client here​He was scared and put it off […]

Make Quick Sales Now That September Is Here 🔥

The start of the month is always prime time to make sales​You’ll probably notice that during the middle of the month​When money is tighter, fewer sales are made​It’s because people psychologically make less conscious decisions when they have money in the bank​So if you don’t have a sales cycle planned​Simply plan the last 10 and […]

Another Successful Studio Launch 🚀

Keeping it short & sweet today 😆​I just wanted to share these results with you for a brand new studio opening in just a few weeks 💪 When we run ads for new studio launches, we aim for a 12-week launch​And having done it so many times now, I can confidently say our 4-step framework […]