The fitness industry is a strange place
The clients want quick, instant results
Yet, we as the Fitness Professionals know the true length it will take them to get to their goals
The thing is, we can’t sell that…
Nobody wants be to told they will need to train with you for 8/9 or even 15 months to get their results
INITIALLY….
👆 and that is the key part of the whole brining new clients onboard
Once a clients can see the value, the initial results, the community, the vibe, the studio & YOUR BELIEFS
It’s at that point that they are ready to commit to a long term programme
Which brings us to creating an entry offer and the right length of this offer
Now this offer needs to tick a few boxes for the client
✅ not too long
✅ realistic results
✅ no long term commitments
And for you…
✅ you need to build trust
✅ show value & results
✅ convince them to stay beyond the entry offer
In general, how long do you think it will take you to convince a client to stay with you long term 😎
This is the length of your Entry Offer!
And here is the thing, this differs from fitness business type, to the price and service you offer
We at DKnine start everyone on a 6 week programme
You have gyms & bootcamps that offer trial sessions/weeks
Others have a low end price to trial their programme for just 30 days
Or even 21 days for £21
Remember…
It comes down to how long it takes you to convince a clients to stay with you long term
Then…
You build your client onboarding process into that length
You don’t give them everything on day 1, just like in week 1 you don’t get them doing sessions, nutrition planning, mindset coaching and so on
You build it up slowly
The client then gets a better experience as they are not bombarded with content and training and advice
But slowly over the entry offer length, getting more involved, more committed and more integrated into your programme
Making the transition into a full time member a simple process
You got this 💪
David 🙂
