Back in 2015, when I was just getting started
I started with the typical £5 a session in a field doing bootcamps
Where some days, zero people would turn up at 6am
& on others, people would say they’d pay next time, then never turn up again
Yet, in the space of just 30 days
I went from charging £5 with zero plans for growth
To charging £997 for a 12-week programme, where having my own studio now seemed totally possible
Here’s how it went down…
But first, making more sales is the main focus for the winter sales in a few weeks. If you haven’t got your tickets yet, then check it out here —>> go.fitproleadgen.com/summit
When I had the bootcamp & people asked about joining, I just said come down for “x” time & it’s £5 a session
The minute I revealed the price, those messages just ended 😰
I just couldn’t get my head around it; it’s only £5, that’s nothing…
So I got to work 💪
I changed up the offer completely, going from super large & unorganised bootcamp sessions
With no structure, growth plan or package for the clients
To setting up small group personal training, including a full-on package for the clients & so much more
But… If I was to tell a prospect it was £997 for the 12 weeks, they would have run a mile
That was until they fully understood the value in the offer
& this was the reason I was able to go from charging £5 a session to now charging £997 for 12 weeks
The reason…
I sold with a structure
There was no just telling them the price
There was no just telling them to come & try a session
There was no half-arising it
I sold with structure
I built the presentation
I followed a specific structure
I said the correct “Key Words”
Then when the price came, it felt like a no-brainer 🤩
If sales & selling are one of your biggest downfalls right now
Maybe it’s stopping your growth or your ability to actually turn a profit
Then you should come & join us on the 28th of November for the FitPro Winter Summit up in Birmingham
It’s going to be an action-packed day of learning, workshops & planning for Q1 & Q2 of 2025, plus networking with a load of awesome FitPros 🙌
To learn more & to get your tickets, check it out here —>> go.fitproleadgen.com/summit
You got this 💪
David 🙂
