Someone, I can’t remember who, said a few weeks back:
๐ฃ ๐ฟ๐ค๐ฃ’๐ฉ ๐๐ก๐ฌ๐๐ฎ๐จ ๐ก๐ค๐ค๐ ๐๐ฃ ๐ฎ๐ค๐ช๐ง ๐๐ฃ๐๐ช๐จ๐ฉ๐ง๐ฎ ๐๐ค๐ง ๐ข๐๐ง๐ ๐๐ฉ๐๐ฃ๐ ๐ฉ๐ง๐๐ฃ๐๐จ, ๐ก๐ค๐ค๐ ๐๐ฉ ๐ค๐ฉ๐๐๐ง๐จ ๐๐ฃ๐ ๐๐ง๐๐ฃ๐ ๐ฉ๐๐๐ข ๐ค๐ซ๐๐ง
Ever since I heard it, I have been looking out for marketing trends to bring into the fitness industry
The other day, I found one here in ๐น๐ท, on the 4×4 Safari & Boat Trip
Looking on the TUI App, I found this full-day excursion, ยฃ60pp, including lunch
I thought, bargain ๐ช
The ninja marketing beganโฆ
At the first stop, they explained how the whole day was laid out to over 60 of us and said on our next stop, we have a surprise for you
๐ Genius way to spike everyone’s interest
We arrived at the first stop, hopped out to take pictures, then they announced the surprise
๐ฃ ๐๐๐๐ก๐ ๐ฌ๐ ๐๐ค ๐๐ง๐ค๐จ๐จ ๐๐ค๐ช๐ฃ๐ฉ๐ง๐ฎ ๐๐ฃ ๐ฉ๐๐ ๐๐๐๐ฅ๐จ, ๐ฌ๐ ๐๐ง๐ ๐๐ก๐จ๐ค ๐๐ค๐๐ฃ๐ ๐ฉ๐ค ๐๐๐ซ๐ ๐ ๐ฌ๐๐ฉ๐๐ง ๐๐๐๐๐ฉ ๐ฌ๐๐ฉ๐ ๐ฉ๐๐๐จ๐ ๐ฌ๐๐ฉ๐๐ง ๐ฅ๐๐จ๐ฉ๐ค๐ก๐จ. ๐๐ค ๐๐ค๐๐ฃ ๐๐ฃ, ๐ฎ๐ค๐ช ๐๐๐ฃ ๐ง๐๐ฃ๐ฉ ๐ ๐ฌ๐๐ฉ๐๐ง ๐ฅ๐๐จ๐ฉ๐ค๐ก ๐ฌ๐๐ฉ๐ ๐๐ฃ ๐ช๐ฃ๐ก๐๐ข๐๐ฉ๐๐ ๐จ๐ช๐ฅ๐ฅ๐ก๐ฎ ๐ค๐ ๐๐ข๐ข๐ช๐ฃ๐๐ฉ๐๐ค๐ฃ (๐ฌ๐๐ฉ๐๐ง) ๐๐ค๐ง ๐๐ช๐จ๐ฉ 50๐๐ (ยฃ2)
Hands went up, and I think almost 100% of the guests rented one
That’s the first upsell, bagging them an extra ยฃ180 for a 20-minute water pistol fight
We then arrived at the boat, all aboard, and we set sail โด๏ธ
๐ฃ ๐ ๐ช๐จ๐ฉ ๐ฉ๐ค ๐ก๐๐ฉ ๐๐ซ๐๐ง๐ฎ๐ค๐ฃ๐ ๐ ๐ฃ๐ค๐ฌ, ๐ฌ๐ ๐๐๐ซ๐ ๐๐ฃ ๐ช๐ฃ๐ก๐๐ข๐๐ฉ๐๐ ๐จ๐ช๐ฅ๐ฅ๐ก๐ฎ ๐ค๐ ๐๐ง๐๐ ๐ฌ๐๐ฉ๐๐ง, ๐๐ช๐ฉ ๐๐ ๐๐ฃ๐ฎ๐ค๐ฃ๐ ๐ฌ๐๐ฃ๐ฉ๐จ ๐ฉ๐ค ๐๐ช๐ฎ ๐๐ฃ๐ฎ ๐๐๐๐๐ฉ๐๐ค๐ฃ๐๐ก ๐๐ง๐๐ฃ๐ ๐จ, ๐๐๐ ๐๐ง๐๐๐ข๐จ, ๐ค๐ง ๐จ๐ฃ๐๐๐ ๐จ, ๐ฉ๐๐ ๐ค๐ฃ๐๐ค๐๐ง๐ ๐๐๐ง ๐ฌ๐๐ก๐ก ๐๐ ๐ค๐ฅ๐๐ฃ ๐จ๐๐ค๐ง๐ฉ๐ก๐ฎ
Upsell 2 ๐
It’s hard to say how much was being spent, but between me and Holly, we had a few cans of coke, an ice cream each, and a chocolate bar
The day carried on in good fun, swimming in the sea, visiting a few islands, and then heading back to land around 5pm
While leaving the final island, we then had the photographer approach all tables to offer us the chance to purchase either the pictures from the day for 15 Euro or pictures and videos for 30 Euro
We opted for just the pictures, and from watching him head and speak to the other tables, I’m guessing he sold to possibly half the groups
๐ Upsell 3
That’s three super easy upsells that take almost no extra real work and allow you to freely want to purchase them all
Which now raises the question… what could we all be doing in our fitness business to increase our total client spend? ๐ง
๐ Are we selling clothing to clients? Introducing new lines every month or so
๐ Do we have supplements available for clients to purchase after sessions or in bulk
๐๏ธโโ๏ธ Could we have internal accelerators or weekend one-off workshops running once a quarter
๐ฅ It could be additional nutrition plans
๐๏ธ Or if you’re feeling confident, running retreats once a year
Increasing client overall spend is a key part of boosting profit and also building a stronger community
Don’t have your client branded clothing sorted? Then come and check out FitPro Clothing, where you can have your own store that clients can order directly from ๐คฉ โ>> https://fitproclothing.com/register-your-business/
David ๐
PSโฆ rather talk Ads, Marketing, Systems or Automations, then letโs chat โ>>ย https://go.fitproleadgen.com/chatwithus
David ๐
