One of the biggest shifts that changed everything for me and for most of the fitness business owners we work with… was this 👇

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Stop treating every week like a new random campaign 👊

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& start structuring your month with purpose

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Because when you build a simple monthly marketing plan, everything connects

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Your posts, your emails, your offers… they all work together 😎

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Here’s exactly how I plan it (and what we now teach inside the FitPro Incubator):

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🗓 The Monthly Marketing Rhythm

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Each week has its own focus, but it all leads to one main goal

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That big sales push, right around pay week

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WEEK 1 – Launch & Pay Week Push 💥

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People have just been paid, motivation’s high, and they’re ready to buy

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This is your first big sales week of the month

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✅ Run your front-end offer

✅ Push ads hard

✅ Go live, send emails, make noise

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The goal: get as many new people in as possible

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WEEK 2 – Social Proof & Trust 🧠

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Now it’s about showing results

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✅ Share transformations

✅ Client wins

✅ Reviews & testimonials

✅ Behind-the-scenes content

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You’re warming up the audience that didn’t buy in week one, they just need a little more trust before they jump in

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WEEK 3 – Prep & Engagement 🔥

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Time to educate, entertain, and add value

✅ Reels, blogs, mini trainings, tips

✅ Nutrition posts, mindset wins, Q&As

✅ Reactivation or referral pushes

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You’re building buzz, reconnecting old leads, and getting ready for the next big push

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WEEK 4 – Payday Round Two 💷

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This is your final big sales week

✅ Bring the urgency

✅ Push “last chance” messages

✅ Follow up on all leads & DMs

✅ Remind clients to bring a friend

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People are paid again, and any “maybe later” buyers are now ready to act

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Then the cycle starts again 👇

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Late stragglers roll over into week one

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You build proof

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You rebuild buzz

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And then… you cash in again

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Simple. Predictable. Repeatable.

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This is exactly how we help our clients inside the FitPro Incubator build their marketing systems, so every week has a clear purpose and every campaign actually connects

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No more random posting

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No more “oh I should probably run an offer” moments

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If you want to build a predictable monthly marketing system that fills your programmes every 30 days, then let’s plan it all out for you, inside the FitPro Incubator —>> https://fitproincubator.com/

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Let’s make your next 30 days actually count 👊

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You got this 💪

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David :)