I used to think being busy meant I was winning 🫣

July 07, 2025•1 min read

When I first opened the gym in Cardiff

I was working 6 days a week, coaching from morning till night 💪

Spending every hour in the gym to make this work

In fact, Me & Holly were literally living inside the gym

Sleeping on an airbed we packed away each morning before the first clients arrived 😅

We hit 50 clients in 2 months 💨

I thought we were smashing it 🫣

But I’d made a massive mistake 👇

👎 We were charging £50 a month

📈 Costs were over £12k

Meaning we need close to 300 clients just to break even

I just didn’t know or understand my numbers

I was proud, stubborn, telling myself it would all work out

It was slowly crippling us, financially & mentally

Something had to change, to the point we completely rebuilt everything…

💷 The pricing

💷 The systems

💷 The marketing

💷 The entire model

And it’s exactly why I created the FitPro Incubator

So other gym owners & PTs don’t have to learn it the hard way like I did

So you can get the pricing right

The systems right

The marketing dialled in

The finances under control

Before it all breaks you 👊

If you’re serious about scaling to £20k+ months and actually keeping it

You got this 💪

David :)