Yesterday, I was invited down to London to speak on a panel talking about What’s Working Right Now with Paid Marketing

This was at Nicky Sehgal’s FBDA Mastermind

Which meant one thing, the people in this room were here to WIN!

As many of you might now, I’m not exactly the most straightforward guy in the world 😆

Which made this panel talk a pretty interesting one 😅

I was swarn by Holly & Ella to be on my best behaviour & I think I did well 💪

A lot of what the other pannel members said made a lot of sense

There where aspects where I jumped in and went a bit deeper onto what they said

But then there was one, one comment that I had to 100% disagree on 😬

In fact, my response was Bollox To Impressions

After all, we as business owners are not here for fancy metrics

You know the score, when clients ask to do more sit-ups so their abs show, we just roll our eyes

First of all, here is what Impressions means, in Facebook Terms:

Impressions: The total number of times your content was displayed on a scree

Exactly… BOLLOX to impressions

This does NOT tell you if your ads are doing well 🫣

The key metrics for ads are…

Cost per click = The more expensive this is, the more the audience don’t like what they are seeing

Cost per lead = The more expensive this is, the more your audience don’t like what they are seeing

Cost per sales = The higher this is, means either the ads don’t match what’s been sold, or your not great at selling

These 3 things differ for every single business, the numbers your competitor has… will be different to yours

But the more you KNOW YOUR 3 NUMBERS, the quicker you’ll make sales & the quicker you will GROW!

After all… you’re here to win right? 👊

Ella recorded the whole things, so I’ll clip it up & put in on Facebook & Instagram next week 👇

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You got this 💪



David :)