I remember it clearly

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Me & Holly had just moved to Southampton

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We were sleeping on pull out sofa bed of her nan’s one-bed flat

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No money

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No clients

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Just a gut feeling that this was the right move

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I’d secretly taken out a credit card for just over £5,000 to buy a business mentorship

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Didn’t tell anyone

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Because if it didn’t work, I didn’t want to deal with the “I told you so”

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That course had a module on Facebook Ads

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I followed it to the letter

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Set up my first ad the day after signing to rent space out of a studio

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By the end of week one, I sold my first 12-week package for £650

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Within 3 months, I had 20 high-paying clients

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That one decision

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That one risk

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Changed everything

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It gave me the confidence to say no to job offers at Blacks & Footlocker

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It gave me the first real taste of what freedom could look like

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And now, years later

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It’s the same confidence I try to pass on to the gym & studio owners inside the FitPro Incubator

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Because let’s be honest

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The ads, the emails, the systems, they all matter

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But the first step is backing yourself

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If you’re ready to do that, I’ll help you do the rest

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You got this 💪

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David