Yesterday I shared the 7 things I’d do differently if I was opening my studio again

​

You can read that post here —>> https://www.instagram.com/p/DPRz53mCKDY/

​

And one of the biggest lessons was this 👇

​

Most studio owners have no idea what their sessions actually cost them to run

​

Which means they don’t really know if their prices are profitable, or just keeping the lights on 😬

​

So tonight, let’s dig into how you actually work it out

​

Because once you know this number, everything else gets easier

💷 Pricing

💷 Capacity

💷 Membership rates

💷 Confidence when selling

​

Here’s the step-by-step 👇

​

1️⃣ Work out your true monthly costs

​

Not just rent & kit, but everything

👉 Staff wages

👉 Marketing spend

👉 Software & systems

👉 Cleaning, electric, insurance, VAT

👉 Even a bit of profit buffer

​

2️⃣ Divide by your total sessions

​

Take those monthly costs and divide them by the number of sessions on your timetable

​

That gives you your true cost per session

​

🤓Quick Example:

​

Let’s say your monthly costs are £12,000

​

You run 40 sessions a week (around 160 a month)

​

That’s £75 per session just to break even

​

With 10 spots in a class, that’s £7.50 per head just to cover costs

​

3️⃣ Factor in realistic capacity

​

Sessions are rarely 100% full

​

So instead of pricing on max capacity, base it on 60–70%

​

👉 If you know you’ll usually have 6–7 people in, your minimum viable price per head is around £12–13

​

Anything above that is profit

​

4️⃣ Convert it to monthly memberships

​

Most members train 3x per week

​

So if your break-even per session is £12–13, that means their minimum viable membership is £144–156 per month

​

Price higher than that, and you’re profitable

​

🔥 Real-world FitHub30 example

​

When we ran FitHub30 in Cardiff, here’s how it looked:

​

👉 13 sessions a day Mon–Fri + 3 on Saturday = 68 sessions a week

​

👉 All-in running costs (inc. 2 FT coaches + 2 FT sales & retention staff + buffer + profit) = £15,000 per month

​

That meant:

💷 £15,000 ÷ 272 sessions = £55 per session

💷 With 10 spots per class = £5.50 per head just to cover costs

​

Factor in the average client doing 3 sessions per week (around 12 a month)

​

👉 That’s a baseline of £66 per month just to break even

​

So if you charge £150–200 per month, you’ve got healthy margins (We charges between £97 & £127pm)

​

Anything above that is pure growth

​

And that’s exactly how we scaled to multiple staff, consistent profit, and eventually sold the studio for 6 figures

​

Check out the 4 Pillar Growth Guide here —>> https://fitproleadgen.com/resources/all

​

✅ Bottom line?

​

Once you know your true cost per session, you take all the guesswork out of pricing

​

It gives you confidence, clarity, and the ability to actually grow a profitable business, not just a busy one

​

This is exactly the kind of deep work we do inside the FitPro Incubator —>> https://fitproincubator.com/

​

Not just chasing leads or adding more sessions, but building a business model that makes sense long-term

​

If you’re ready to get serious about your numbers, pricing & systems, let’s chat about the Incubator or even our Done For You Ads service (to fill those sessions once you’ve priced them properly)

​

FitPro Incubator —>> https://fitproincubator.com/

​

DFY Ads Service —>> https://go.fitproleadgen.com/chatwithusd

​

Reply to this email and we’ll figure out the best next step for you

​

You got this 💪

​

David 🙂