I was once told… 🗣️ if you want to get better at sales & marketing, study everything
And from that point, I watch & study everyone 😆
No matter the situation, I try to learn & apply it to what we do 💪
So here are 2 things I’ve learnt from a taxi driver 🚕
And the salesmen at the bazaar 🛍️
Let’s start with the taxi 🚕
No matter the currency 💴 💵 💷
The taxi guy will take you to where you want to go
And this is huge for fitness businesses, especially with your front-end offer
When prospects are on the fence about joining, we need to make it as easy for them to pay as possible
Don’t make it complicated for them to pay
Accept cash, card, PayPal & BNPL
Once they’re in, they are in
Then you can push them to what you need them to do
But at the start, make it super easy!
Next, we have the bazaar 🛍️
It’s the place to go for fakes/replicas
This place is full of 100s of shops all offering the same items
Which means you need to stand out
Most have people outside the store, tempting you in with
🗣️ first customer of the day, special deal
Or
🗣️ I’ll do you a good price
While others have interesting storefronts & shop layouts to bring you in
Likewise, in our fitness business, if you just expect new leads to walk in without lifting a finger, then you’re in trouble
We need to be out there, pushing ads, your website & email lists, asking for referrals & building your network
If you’re ready to stand out from the crowd, have leads land in your inbox each day, with your very own marketing campaign
Then let’s chat about our Done for You Ads Management service 👇
You got this 💪
David 🙂
