When we take on new clients, we always talk about the sexy numbers with them
💲 The Cost Per Lead – how much you spend to generate a lead
💲 The Cost Per Sale – how much you spend to generate a sale
In fact, this morning I shared some results from a client whose cost per lead was around £28
But her cost per sale was around £100
Meaning each sale she made a profit of £99 per sale on average or a close rate of over 26% on average
Check it out here —>> https://www.facebook.com/share/p/5SFPBpvvZBiNipSA/
Anyway… while these are the numbers we share with clients
There are a few numbers we, as ads nerds, look for 😆
The key one being…
💲 Cost Per Click
For us, as your ads manager, this gives us a lot of information about what needs to be changed with your ads
We are always split testing ad copies & creatives while your offer normally stays the same
So when we look at the cost per click, this quickly shows us if:
🤓 The ad copy is not working
🤓 The creative is not working
🤓 Or the offer isn’t working
By tracking the cost per click we can quickly see what needs to change in order to give you those sexy numbers 🤩
If the cost per click is high, it means you either need to change your copy, creative, or offer 👊
Feeling lost? Or would rather not have to worry about this? Then let’s chat —>> https://go.fitproleadgen.com/chatwithus-e
You got this 💪
David 🙂
