If you run a commercial gym, then listen up, actually, everyone listen up ๐
This particular client gets itโฆ
In fact, when this client wants to talk business, marketing & business, I sit up & get that call booked in ASAP!
You see this particular client is obsessed with tracking numbers
Not just the cost of a lead or the cost of the sale
They keep track of:
– The average client lifetime value
– What month most hand in their notice
– How many times a client visits the gym a month
– The exact length of time to offer a down sell
– The exact length of time to offer an upsell
I could keep going, but by doing this religiously & seriously
They are on course to open their 4th gym in 2024
Thatโs not a studio with a few hundred clients
They run commercial gyms, with thousands of clients & a large staff base
So letโs breakdown the numbers from the last 30 days
ยฃ13,361.02 in ads spend / 355 sales = ยฃ37.63 a sale
If your only tracking the front end sale, then they would be gutted, as thatโs a ยฃ7 loss on the front end as they charge ยฃ30 a month
But, this is bang on target for the numbers we have set
Plus, the clients sign up for a 12 month contract ๐ช
And an even bigger plus, is their lowest price membership is ยฃ30 ๐
Yes, your front end cost is important, but knowing your client lifetime value will give you confidence when the numbers arenโt always going the way you need them too
Want to chat next week about ads, systems or automations? Then book in here: www.fitproleadgen.com/call
David ๐
