In today’s Incubator coaching call, we looked at running a school teacher summer holiday campaign
We discussed why this campaign isn’t a huge money earner, but…
The backend, the social reach, and awareness from running this unique offer will have big impacts
It got me thinking back to when we used to sell at FitHub30
Of course, we would always sell the standard 6-week programme
That is what we were set up to deliver
But what Holly did really well was play around with offers to get that sale over the line
You’ve definitely experienced this in the past
It’s what big businesses budget for and a tool you should look at if you like extras
For example, if you walk into Curry’s and buy a new TV, I bet you could get some money off a wall bracket if you asked nicely 😆
Anyway… what Holly would do is get indications of how the consultation is going
If all signs are positive, then nothing extra is offered
If they mention the protein bars, then buttering them up with one of the sign-ups was an easy one
Giving an extra 1 or at worst 2 extra weeks on top was also a BIG gamechanger
These are not offers that you just throw at anyone, but when the situation requires some flexibility with the offer
Make sure your sales staff have it in their back pocket to get that sale over the line 💪
Would love to know… What bonuses or extras have you offered to make that sale?
You got this 💪
David 🙂
