I was chatting with Coach Marv after the 6am session this morning about
Building up an online fitness business
He was talking about wanting to bring in a few extra clients to build on what he already has
& although I don’t specialize in online, here are a few things I mentioned to him to focus on…
1️⃣ Price correctly & not at mates’ rates!
Pricing is always tricky to get right, but you DO NOT want…
To be pricing at mates’ rates, whether you’re in person or online
I could write a huge article on pricing, but to keep it simple
The price needs to include a few elements:
💰 It’s actually worth your time
💰 It’s not just dispensable money that means nothing
💰 You can actually sell it
2️⃣ Finding clients…
I might be completely biased on this one 😆 but this is the easiest part
Knowing your audience & offer, then turning up where they hang out, will get you new clients
So a simple example for a CrossFit coach, who doesn’t want to spend on ads:
💰 A programme or service that helps them reach, achieve, or reduce their time
Really think about what their frustrations are, and hit that hard
💰 Now turn up where they hang out
Head over to Instagram, find a load of CrossFit accounts & start engaging with their followers
Find local & national comps, & engage with them
👆 on this point, I had a wild call yesterday with a new ads client who sends out 95 new DMs a day 😰
Results were not fantastic, so I asked if he tracked responses & tried different variations
Doesn’t matter if it’s replies, DMs, finances, leads, or anything else… we always need to be tracking our numbers
3️⃣ Move the goalposts 🤣
As they say… money is in the long term & this is what we want
When we had the studio, we would, every 3 months
Ask each client to write down their target for the next 3 months
Keeping them accountable, moving the goalposts, getting them refocused
& of course… still paying 💰
Ready to get your business in gear & our frameworks in place to get you growing FAST, with our done for you ads management?
Then let’s chat —>> https://go.fitproleadgen.com/chatwithusd
You got this 💪
David 🙂
