π₯ Real convos, real struggles, real winsβ¦
Yesterday I jumped on a Game Plan call with a large group studio owner down in South England
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Heβs got a cracking setup, buzzing sessions, loyal team, strong community
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But like most fitness business owners, heβs still facing the same headaches that crop up no matter how big you grow
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Hereβs what we tackled on the callβ¦ youβll probably see yourself in here too π
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πΈ Pricing & Profit
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Heβd recently raised prices by 5% for new clients. Smart move
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But was feeling hesitant to do the same for loyal existing members
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So we mapped out a plan:
π Hold off until after the summer lull
π Then roll out a gentle increase for current members in October
π Frame it so they feel like VIPs still getting a slightly better rate
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β Key takeaway?
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Stop being scared to keep pushing that ceiling
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A healthy business needs healthy margins, your best clients want you around for years, so price it right
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π§βπ€βπ§ Team & Getting Off The Floor
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His instructors are mainly pay-per-class, decent for loyalty, but it still means heβs heavily tied to the day-to-day
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So I gave him my proven hybrid model:
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π Hire part-time AM & PM coaches, pay them for blocks of hours, then let them run unlimited PT or small groups to earn more
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They love it, stay longer, and it means he doesnβt have to coach 30 hours a week
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β Key takeaway?
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Itβs not about squeezing staff
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Itβs about building a place they want to stay, so you can step back & actually grow the business
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π₯ Automating Lead Conversion
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Right now, his website had a basic form that sent leads to email⦠then he was manually chasing them
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No surprise, about 20% never even showed for their first session
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On the call we flipped it:
β Landing page β booking page β calendar β auto SMS & email reminders
β Follow-ups for those who donβt book
β Personal texts for those who do, so they turn up excited & ready
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All live by the end of the call
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No more ghosting. No more wasted leads
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β Key takeaway?
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Your systems should do the heavy lifting
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The goal is simple, get them through the door. From there, it gets easier
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π Little extras that add up
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β Mapped out a nurture sequence to warm old leads back up (so even if they donβt buy now, they might in 3 months)
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β Made his emails sharper with more buttons & calls to action
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β Planned a summer social + some youth sports partnerships to bring in new energy & faces
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π₯ The best bit?
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When I asked how he felt about his business & team building nowβ¦
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He scored it an 8 out of 10, up from barely a 5 just a few months ago
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Thatβs what these Game Plan calls inside the FitPro Incubator are all about
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No hype, no fluff π
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Just clear steps for your business, so you can grow your income, reclaim your time & actually enjoy running your gym
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If youβre reading this thinking, βYeah, I need this tooβ¦β
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Have a read here β>> https://fitproincubator.com/
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You got this πͺ
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David :)
