There is kind of a knack to running successful ads on Facebook
✅ first you need a hook
✅ then the copy needs to be written in a specific way
✅ images/video also have a big role to play
👆👆👆 this is what get you the leads
Now you have leads coming in, Facebook is going to be chucking a LOAD of numbers at you, including things like
📈 reach
📈 impressions
📈 clicks
📈 cost per lead
➕ much, much more
& yes, they all have a role to play in getting you the leads you need
But it’s just part of the whole equation
You see the biggest & most important number you should be focusing on is…. 🥁
Your COST PER SALE
Which is total ad spend (divide by) total sales
So if you spend £50 on Facebook & make 1 sale, your cost per sale is £50
If your programme is £100 & it costs you £50 to make a single sale, then your up £50
On the flip side, if your programme is £25 & it costs £50 to make a single sale, then your down £25
This then takes us onto the final important number you need to know…
Client Lifetime Value, the average length of time a client stays with you (times) your monthly membership
If a client stays with you on average 10 months & you charge £50 a month, the client LTV is £500
Bringing it all together we have the
🤓 Cost per sale (£50)
🤓 Client LTV (£500)
💰 Total expected profit = £450
So… Should you be running Facebook Ads, Google Ada, YouTube Ads or any sort of paid advertising for your fitness businesses?
If you do the quick equation above & it makes profit, then YES 💪
Also, on a final note 📝
If you have people telling you that they can get leads for like £1.50 or clicks for like 25p
Please ask them if they know what the average costs per sale are for their clients, now you know what you should be looking for 👊
You got this 🙌
David 🙂
