The last 2 weeks inside the FitPro Incubator, we have been chatting about business goal setting
And the crux of it is that, as small business owners, any real business goal is literally based on your own personal goal
With the business being your vehicle to getting you to your personal goals
For example, there is no point in saying: I want to open 4 studios
If YOU actually, personally want to take your income up to £60k & be able to take 6 weeks of holidays a year
Don’t get me wrong, opening more studios may allow you to earn more, but it will also take up a lot more of your time
Likewise, there is no reason a very well-run studio can’t also get you to your goals
Anyway… today, we focused more on the right here right now
Having written what our end-of-year goals are, we now need to break them down into numbers to make it easier to work towards
Now time for some maths 🤓
If we know we need to grow by 3 new clients per week & we close 1 in every 2
That means we need 6 bookings per week to make 3 sales
Now, we also know that out of 6 bookings, 1 always cancels
Which means we really need closer to 7 bookings a week
To generate 1 booking, we need 3 leads, which means to get 7 bookings a week, we need to find 21 leads a week
So 21 leads per week = 7 bookings = 3 sales
When you work it out like this, it makes it super clear what needs to happen to get those sales
But… And this is a big BUT
We also lose 1 client a week too 😬
Which really does mean, we need to make 4 sales a week
Giving us an end number of 27 leads = 9 bookings = 4 sales a week
Now you have this number, and you know why you need that number
It should now give you that extra bit of fire each week to make sure we find those 27 leads
Especially if we generate 20 leads from paid ads, you now need to find another 7 👊
Want to chat about the FitPro Incubator? Then reach out or visit: https://fitproincubator.com/
You got this 💪
David 🙂
