The 3 Biggest Struggles Studio Owners Face (And How We’re Fixing Them Every Day)
When you’ve spoken to as many fitness business owners as I have on our Game Plan calls inside the FitPro Incubator…
You start to see the same patterns pop up again & again
Doesn’t matter if it’s a buzzing gym in Manchester, a boutique studio up in the Highlands, or a farm-based setup down in Devon…
The problems are almost always the same 👇
1️⃣ Leads & Sales
Most studio owners are great coaches… not marketers
So lead gen ends up patchy
They’re either:
👉 relying just on Facebook ads
👉 not following up properly
👉 or hoping people magically slide into the DMs
When really…
You need a full Lead Gen Eco-System working for you
So on these calls, we build it out:
✅ Ads + organic posts
✅ Emails that warm people up & keep them coming back
✅ Reactivation + referral campaigns
✅ Local business collabs & community hooks
✅ A sales process that doesn’t feel awkward, just gets people booked in & signed up
We set weekly lead targets, show them how to follow up daily & close on calls
So they stop winging it & finally get predictable growth 💪
2️⃣ Pricing & Business Model
This is a big one
Most come in undercharging, over-delivering & stuck doing 20+ hours on the gym floor each week
They’re not sure:
👉 how many clients they can realistically handle
👉 what to charge to hit £15-25k/month
👉 or if their current offer even makes sense
So we dig into the numbers:
✅ Session capacity, yield & actual take-home pay
✅ 3-tier memberships, bolt-ons & what style of delivery works best
✅ Quick tweaks to increase efficiency, like reducing session times or upping capacity without dropping quality
We build a clear path so they know exactly what needs to change to hit the income they want (without burning out)
3️⃣ Team & Getting Off The Floor
Most start thinking it’s all on them
Truth is, it stays that way forever unless you build the team & systems to step out
On these calls, we map out:
✅ Who to hire first (or next) PTs, sales, admin?
✅ How to train staff to care like you do, so clients aren’t just buying “you”
✅ Simple ways to systemise everything, from programming to the playlist, so it doesn’t fall apart if you’re not there
We’ve even mapped out owners’ entire weeks, so they’re still around to greet members & maybe grab a beer after sessions…
But spend most of their time growing the business, not just running sessions
✅ Bottom line?
Most think their challenges are unique
But after hundreds of these calls, I can tell you 😬 they’re not
The difference?
The ones who build systems, get support & stay accountable are the ones hitting £15-25k months, freeing up their time & actually enjoying the business again
If any of this sounds familiar, let’s chat
See if the Incubator coaching or Done for You META ads is a good fit for where you want to go next —>> https://www.go.fitproleadgen.com/
You got this 💪
David :)
