From Overworked to On a Mission 💪

May 09, 2025•2 min read

Let me tell you about one of our newest Incubator coaching clients

James owns a really unique studio setup in rural South East England

A gym built out on a farm, with two separate spaces — one for strength, the other for conditioning

Right now he’s got 50+ loyal members

Charges around £220 a month

And has a rock-solid retention rate 🔥

But like most FitPros running a studio solo

The weight of everything was starting to creep in

Sales

Sessions

Service

Staff

Systems

All landing back on him

And with no one to report to

No external accountability

And no real structure holding it together

The goals started drifting further away

So on our Game Plan Call

We mapped out exactly how we’re going to:

✅ Grow from 50 to 75 members short-term (£5k+ increase)

✅ Build towards 100+ members longer-term (£25k/month target)

✅ Get James off the gym floor & develop his team

✅ Launch an online revenue stream to run alongside the studio

✅ Put structure & systems in place so the business doesn’t rely on him

He’s got a good team already (shoutout Connor & Natalie)

A wife ready to help drive sales

Retreats already bringing in extra revenue

Now it’s just about tying it all together

➡️ Dashboards to track what matters

➡️ Proper lead gen ecosystem

➡️ Onboarding, retention & referral systems

➡️ Daily & weekly structure for clarity & control

And best of all — a long-term roadmap to finally scale the right way

Oh… and there’s a David Lloyd opening just down the road 😬

But James isn’t stressed

Because when you’ve got a proper plan, coaching, & a support network around you

You don’t compete

You dominate 👊

Welcome to the FitPro Incubator, James

Here are 3 links you might want to check out

Learn about our Done for You Ads management service —>> http://go.fitproleadgen.com/

Learn about our All-in-One System to Generate More Leads, Build a Predictable Sales Process & Grow Your Fitness Business —>> https://leaddec.com/

Learn about 1-1 coaching with me —>> https://fitproincubator.com/

David :)