When I first started hiring staff for my fitness business, I had ZERO KPIs
I just hoped they’d “do their best” 🤷♂️
But here’s the problem… “their best” means something different to everyone 🫣
One coach might smash every session, check in with clients, and help you retain 90% of them
Another might roll in late, skip follow-ups, and lose half the group without even realising it 🤯
I knew I couldn’t keep running my business like that, so I introduced KPIs (Key Performance Indicators)
Once we started to put it all into place…
✅ My team knew EXACTLY what was expected of them
✅ I could see who was smashing it & who needed extra support
✅ My business started growing because we were all on the same page
So here are the 4 Simple KPIs I introduced that made ALL the difference:
1️⃣ Client Retention Rates or How many clients are staying month after month?
Coaches need to take ownership of retention 👊 because keeping clients is just as important as getting them
2️⃣ Session Attendance or Are clients showing up?
Consistency = results, and results = happy clients who stick around
3️⃣ Sales Conversions
For sales staff, it’s all about turning leads into paying clients
Set a monthly target & track how many consultations turn into sign-ups
4️⃣ Client Feedback Scores: Quality matters
After sessions, send quick feedback surveys to track how clients feel about their experience
It keeps standards high & coaches accountable
The result? 🤓
💷 My staff were more focused, more motivated & started performing at a higher level
💷 I could see where my team was excelling & where they needed support
💷 And my business finally stopped feeling like it was held together by hope
If you don’t have KPIs in place yet, you’re making life harder than it needs to be
KPIs aren’t about micromanaging… they’re about clarity, direction & results
And when your team is performing at their best, your business grows, your clients are happier & YOU get your time back 🙌
If you’re ready to take your fitness business to the next level, get your staff dialled in & finally grow with confidence…
Book a call, and let’s chat about how I can help you get there with the FitPro Growth System —>> https://go.fitproleadgen.com/chatwithusd
You got this 💪
David 🙂
