Running ads is way more than just putting some pictures up with a link
A key section that does require a lot of thought is your budgeting 💷
We have one client who spends just £5 a day, while some of our really big gym owners are spending £000s a day
How much should you be spending?
Well, it might come down to one of these 3 options below 👇
1️⃣ Fixed Budget
This is what 80% of all our ads clients will have set up
Spending the same amount each day, for example, spending £20 a day
No matter what day or time of year it is, & there is definitely nothing wrong with this option
This could be the budgeting strategy for your main campaign
Or you set up a simple retargeting campaign spending £5 a day
2️⃣ Peak Time Budgeting
There are a few options for this, but as the name explains…
Spending your ads budget during peak times, with the 2 biggest examples for this being
When your prospects are most likely to be online, for example, spending your whole daily budget between the hours of 5-8 pm
The other option would be to fit it around you & your sales staff
If you don’t do sales calls on weekends, then you would run your ads Monday to Friday
3️⃣ Campaign-Based Budgeting
This option is a very popular option too, especially if your program has fixed dates attached to it
For example, when we ran our 6-week challenge on a 3-week basis, we would run ads for 2 weeks, then have a week off
Another example of this would be maybe for gym owners
They might have an always-on campaign, say the first month £1, but they also run a 12-week transformation program every quarter
Meaning they only need ads on for 2-3 weeks before the start of each one
Like I said at the start, there is nothing wrong with any of these options & you may even run 2 of them at the same time 🙌
Any Qs as usual, just reach out
You got this 💪
David 🙂
