This is a question I see come up a lot, so while I am sat here waiting for my Calzone
I wanted to share my views on it 🙌
If you have followed me for a while, you will know that DKnine Fitness is an over 30s studio
That wasn’t always the case
When I got started, I would just work anybody and everybody, which led to nobody really
Fast forward a few months, yeah I got way better at marketing and selling
But it was super obvious who we worked with… Busy Over 30’s
And DKnine Fitness has always been that way
Now for FitPro Lead Gen
I have never been super specific about who we work with
But what I wrote about is always gym owner stuff
Which naturally bring those type of clients our way
The interesting thing is, we also have a number of online clients, nutritions, Fitness Business mentors we run Ads for
Plus, we have dentists, a travel agency & procedures company too
These clients usually come from referrals or people who have been following and reach out
Which brings me into what my thoughts are on this topic….
Start with 1 core audience in mind
You don’t need to say that you ONLY work with that audience
Just focus everything on that topic
Become the go to for that one audience and then let the other audience come asking or reach out
You got this 💪
David 🙂
